We’ve all experienced it. You sit in a theater and the lights begin to dim. The warm flickering light plays upon the screen. And a few moments later you are transported into a
350-040 world unlike any other. The theater is gone. The screen is gone. Even the person sitting next to you has disappeared as the story unfolds. You are in another world.That’s the movie experience, or what is sometimes called “Movie Magic”. But what is it? What’s really happening there?The answer, it turns out, is that movies have the ability to induce us to
352-001 dream with our eyes open. Or more accurately, our amazing brains have that ability, and movies simply tap into that capacity already built into our brains.In the last several years, still image film cameras have been replaced with still image digital cameras. As that happened, people realized that the same thing was possible with movies – that digital technology
640-460 could replace chemical film technology. But video isn’t film. And the video experience isn’t the movie experience. So for the first time, scientists and engineers took a very serious look at how “Movie Magic” happens in order to duplicate “Movie Magic” in digital video technology.